Platinum artist Florence K becomes Unison Benevolent Fund spokesperson

Florence KMontreal, Quebec – October 2013 – The Unison Benevolent Fund is thrilled to announce Florence K will represent the organization in its efforts to reach a target launch goal of $1 million dollars.

Over the course of her incredible career, Florence K has sold in excess of 250,000 albums, performed over 300 concerts and has won 2 Felix Awards. Her new album, I’m Leaving You, will be released October 8th, and she will be using the platform of her new record release to bring awareness to this new charity, that serves musicians and music professionals at times of need.

“Every recording and show requires an invisible network of professionals working collectively to help create my records, my shows. Many people on my team are self-employed and live without the support of a safety net; no benefits, limited resources. When a crisis occurs, its impact can be devastating” says Florence. “I am thrilled that there is now an organization that will support the music community, help individuals through hard times, and help get them back on their feet.”

The Unison Benevolent Fund is a non-profit charitable organization that provides counselling, emergency relief, and benefit programs for those in the Canadian music community who face personal or professional challenges due to hardship, illness, unemployment or economic difficulties.

To date, Unison has raised over $850,000. The target to activate the benefit programs within the fund is $ 1 million. Meantime, counselling and referral programs are available at www.unisonfund.ca.

Unison Board of Director’s Chair, Jodie Ferneyhough stated. “Florence is a fantastic artist and a truly compassionate person. We hope that by her example and leadership, others will follow”.

For more information on Florence K please visit: www.florencek.com

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Information:
SIMON FAUTEUX
SIX media marketing inc.
simon@sixmedia.ca | 514 544-7013

For press inquiries or more information on Unison, please contact:
SHEILA HAMILTON
Executive Director, Unison Benevolent Fund
shamilton@unisonfund.ca | 416.479.0675

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