Alan Doyle makes a ‘Great Big’ noise with [yellow tail] to help Canadian musicians in need
[yellow tail] is calling on Canadians to make music with their wine alongside Great Big Sea’s front man Alan Doyle in the [yellow tail] Wine Orchestra at www.yellowtailwine.com/wineorchestra. For every participant, [yellow tail] will donate $1 CAD to the Unison Benevolent Fund.
Those with musical talent and those with none at all can participate in the [yellow tail] Doyle has joined the campaign to help support other Canadian musicians. For every video recorded and shared on [yellow tail]’s Facebook page between May 15 and September 30, [yellow tail] will donate $1 CAD to the Unison Benevolent Fund, a program that provides assistance to Canadian musicians in times of personal hardship and crisis.
“As a musician who started out in what was a small, East Coast band, I understand the risks those of us in the industry have taken to follow our dreams,” says Doyle. “Without a support system like the Unison Benevolent Fund, many of us would be forced to stall or potentially end our careers to make ends meet. So the [yellow tail] Wine Orchestra’s mission really resonates with me. Add to that my love of Aussie wine and we’re singing – or ‘dinging’ – in this case.”
Doyle is no stranger to playing unusual instruments (such as the bouzouki and bodhran), and has already filmed his part in the [yellow tail] Wine Orchestra, along with a video explaining his role in the program, which can be found at www.wineorchestra.ca.
John Casella, Managing Director and founder of [yellow tail] suggests this campaign is the perfect expression of the brand’s fun and approachable nature all for a good cause.
“[yellow tail] is all about having fun, being social and enjoying wine your own way. This campaign will bring our fans together to do something different, make some music as they enjoy their wine and support a great charity. Music is an important part of our social lives and the Unison Benevolent Fund helps Canadian musicians to fulfill their career ambition,” he said.
Started in 2010, the Unison Benevolent Fund is an assistance program created for the music community, by the music community. If an individual has made their living in the music industry – including everyone from songwriters to roadies – they can qualify for assistance during times of personal difficulty, from medical/disability issues to financial hardship.
“The [yellow tail] Wine Orchestra is a unique concept in that it will support Canadians musicians, by simply making music,” says Sheila Hamilton, Executive Director, Unison Benevolent Fund. “We encourage every Canadian to get involved and support those in our industry so they are free to continue bringing joy to all our lives through music.”
[yellow tail] is one of Australia’s greatest wine success stories. From humble beginnings in 2001 at the Casella family winery in rural New South Wales it has grown to be the number one bottled wine exported from Australia. The Casella’s are committed to making great tasting wine that is affordable and accessible. This coupled with the brand’s philosophy of demystifying wine and making it fun and approachable for any social occasion, has resonated with consumers everywhere. [yellow tail] wine is available in Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Nova Scotia, Ontario, Prince Edward Island, Quebec and Saskatchewan. www.yellowtailwine.com